BUYING BEHAVIOR OF CONSUMERS TOWARDS GOLD JEWELLERY IN MADURAI DISTRICT, TAMILNADU
Journal Title: IMPACT : International Journal of Research in Humanities, Arts and Literature ( IMPACT : IJRHAL ) - Year 2019, Vol 7, Issue 1
Abstract
In India, gold is promoted largely for purchasing and selling physically or in the type of ornaments. It is appreciated as a savings and investment which is a preferred investment in India. Consumer awareness refers to how customer’s analysis a certain product on their own conclusions. Business depends on how it attracts and retains the customers who willing to procure goods at the cost that are profitable to the business. The objective of the study is to understand the buying behavior of customers towards gold jewellery in Madurai district. Therefore, it is important to study the unusual purchasing behavior of the people and accept the changes as per the current fashionable people’s requirements. Hence, the researcher has undertaken this study to understand the buying behavior of consumers towards gold jewellery in Madurai district, TamilNadu. For which 250 samples collected using convenient sampling technique and statistical tools like Chi-square test, Garrett Ranking, Percentage Analysis etc. are used to analysis the study and provide the valid suggestions based on the findings of the study.
Authors and Affiliations
S. Praveenkumar
Keywords
Related Articles
- EP ID EP454772
- DOI -
- Views 130
- Downloads 0
NON –COGNITIVE SKILL: A DRIVING FORCE FOR ENTREPRENEURSHIP
Non –Cognitive Skill: A Driving Force for Entrepreneurship Non-cognitive skills are the skills which fall outside of the traditional definitions of intelligence. They are not specifically analytical in nature, but they i...
THE POSITIVE PEDAGOGY "EXPLORATORY STUDY AND PROPOSAL OF PEDAGOGICAL POSITIVE PRACTICES"
The leitmotif of this work is based on a pioneering initiative to explore and encourage to experiment the positive pedagogy based on the active approach in the context of higher education in Tunisia and this, on followin...
Construction of Dyscalculia Identification Test (DIT) For Elementary School Students
Dyscalculia refers to Inability of a child to acquire arithmetical skills. This is a less known disability as most parents and teachers remain unaware of this problem and they overlook it. Often parents and teachers blam...
MAKE IN INDIA A BOON OR A BANE FOR FLOW OF FDI
India being a developing nation is attracting many investors to increase its production capacity and to attain economic self-sufficiency. Foreign Direct Investment flows in the form of capital, technology and human resou...
The Importance of Personal Finance today: A Discussion of Concepts and Competence of Financial Literacy Education in India
This study explicates the importance of personal finance which is fast becoming a key ingredient in financial policy reform around the world. For a country like India, this plays a bigger role as it is considered an impo...