CHARACTERISTIC LINGUISTIC PROPERTIES OF GERMAN ADVERTISING TEXTS AND THEIR TRANSLATION
Journal Title: Молодий вчений - Year 2018, Vol 4, Issue 56
Abstract
The specifics, peculiarities of German advertising texts and their translation into the target language are studied. The basic structural elements of the advertising text are determined. The complexity that arises in the translation of the slogan is the preservation of the communicative intention of advertising. When translating German advertising texts, it is necessary to focus on achieving dynamic equivalence.
Authors and Affiliations
Yu. A. Nikolashchenko
Keywords
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