CITIZEN JOURNALISM – THE FUTURE DILEMMA
Journal Title: Megatrendy a médiá - Year 2016, Vol 3, Issue 1
Abstract
Citizen journalism consisting in the Internet users’ activity became a platform for the presentation of their autonomous opinions. This modern form of journalism differs from the traditional journalism in terms of financial independence and simplicity of publication. It allows to instantaneously interact with the readers. It originated together with the widespread access to the new media tools, and was a response to the common disillusionment with the mass media notoriety for information manipulation. Does this manifestation of a spontaneous reaction of the recipients of the media that aspire to create solid and responsible journalism have a future? The answer to the question formulated like this seems ambiguous.
Authors and Affiliations
Zbigniew Widera
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MARKETING COMMUNICATION AND GENERATION Z IN THE CONTEXT OF BUSINESS MANAGEMENT
Marketing communication plays an important role in business strategies and therefore must be managed with due care. This need is even more important in connection with the development of digital technologies which affect...
CONSUMER CULTURE AND THE PROBLEM OF CHOICE – WHY CAN LESS BE MORE?
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Our paper on future of media influence on the human capital management describes the changes expected in the digital age in both cases in business and personal life, too. Based on the secondary researches done by surveys...
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