Communicating HIV/AIDS to Adolescents in South-West Nigeria: The Case of MTV Shuga series
Journal Title: IOSR Journal of Humanities and Social Science - Year 2018, Vol 23, Issue 1
Abstract
HIV/AIDS has continued to be an issue in the world especially in African countries. Different countries have used so many communication strategies to reduce cases of HIV/AIDS by creating awareness and educating the masses on the implications of having it and what to do when one contracts the disease. Mass media are regarded as powerful intervening factors in educating the masses on health issues. This study therefore examined the use of a television series Shuga to educate university undergraduates. It explored the Media dependency theory and Social Learning theory and explained that the media can be used for sustainable development. The study employed a quantitative approach using questionnaire items to explore the questions raised. The study showed that media can be useful tools in exposing undergraduates to HIV/AIDS, in increasing knowledge of HIV/AIDS among undergraduate students, in influencing their attitudes towards risky sexual behaviour and reducing stigma towards People Living with HIV/AIDS. The study concluded that the mass media through edutainment can be used to increase the knowledge of undergraduate students on HIV/AIDS, influence their attitudes on risky sexual behaviour and on People Living with HIV/AIDS. It recommended that, educational entertainment programmes should be used to educate the masses on health issues.
Authors and Affiliations
Nwaolikpe Onyinyechi Nancy (PhD)
Keywords
Related Articles
- EP ID EP416663
- DOI 10.9790/0837-2301013645.
- Views 95
- Downloads 0
Residential Architecture Of Botsa Rural Settlement İn KonyaTurkey
Rural architecture and housing types cannot compete with today's technological developments and fall behind. For this reason, research should be conducted promptly especially on rural settlements, in which the most basic...
Factors Influencing The Girl Child In Urban Domestic Service Labour In Eldoret, Uasin-Gishu County, Kenya
Throughout the world and Africa in particular, child labour continues to be a major issue of concern. Working children are often engaged under exploitative conditions that are harmful to their moral, psychological, socia...
cipline, Power and Resistance: A Foucauldian Analysis of Lalithambika Antharjanam’s Novel Agnisakshi
The objective of this paper is to explore and analyse the novel Agnisakshi written by LalithambikaAntharjanam in the light of Foucauldian concept of discipline, power and resistance. When we apply these theories in the c...
Origin of the All India Muslim League
After the revolt of 1857 Muslims became the target of the British hatred and suffered most from its consequences. The decline of Muslim power created a sense of loss among the Muslims of India. Sir Syed Ahmad Khan, the f...
Local Law Conflict with National Law in Marriage of Lombok
This study describes the conflict of Local Law with National Law in the marriage of the Sasak tribe. Conflict is motivated by the difference of marriage age requirement according to Law of Marriage with the principle tha...