Communicating HIV/AIDS to Adolescents in South-West Nigeria: The Case of MTV Shuga series
Journal Title: IOSR Journal of Humanities and Social Science - Year 2018, Vol 23, Issue 1
Abstract
HIV/AIDS has continued to be an issue in the world especially in African countries. Different countries have used so many communication strategies to reduce cases of HIV/AIDS by creating awareness and educating the masses on the implications of having it and what to do when one contracts the disease. Mass media are regarded as powerful intervening factors in educating the masses on health issues. This study therefore examined the use of a television series Shuga to educate university undergraduates. It explored the Media dependency theory and Social Learning theory and explained that the media can be used for sustainable development. The study employed a quantitative approach using questionnaire items to explore the questions raised. The study showed that media can be useful tools in exposing undergraduates to HIV/AIDS, in increasing knowledge of HIV/AIDS among undergraduate students, in influencing their attitudes towards risky sexual behaviour and reducing stigma towards People Living with HIV/AIDS. The study concluded that the mass media through edutainment can be used to increase the knowledge of undergraduate students on HIV/AIDS, influence their attitudes on risky sexual behaviour and on People Living with HIV/AIDS. It recommended that, educational entertainment programmes should be used to educate the masses on health issues.
Authors and Affiliations
Nwaolikpe Onyinyechi Nancy (PhD)
Keywords
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- EP ID EP416663
- DOI 10.9790/0837-2301013645.
- Views 54
- Downloads 0
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