COMMUNICATIVE INTENTIONS AND LINGUAL CREATIVITY
Journal Title: Вісник Одеського національного університету. Філологія: літературознавство, мовознавство - Year 2015, Vol 20, Issue 2
Abstract
The article deals with the peculiarities of linguistic creativity in advertising communication. There is considered formal and semantic network of associations, which in turn directed to communicative action.
Authors and Affiliations
V. V. Gorban
Keywords
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