Community-Based Tourism: Destination Branding Model of Segunung Traditional Village
Journal Title: Journal of Economics, Finance and Management Studies - Year 2024, Vol 7, Issue 06
Abstract
This research aims to analyze the development of the Segunung Traditional Village as a community-based tourism destination and participate in supporting local Micro, Small and Medium Enterprises (MSMEs). Using a phenomenological approach, this research explores how integration of daily community activities, preservation of local wisdom, and collaboration with various parties, such as the Education and Culture department and milk factories in Jakarta, can improve the economic, social and cultural welfare of villages. It is hoped that this research can become a model for the development of sustainable community-based tourism in other villages with similar characteristics. Through the data analysis technique used is the Manual Data Analysis Procedure (MDAP), from the results of interviews, observations accompanied by triangulation of sources and theories to produce findings. The results of the research found that in order for the Community Based Tourism Destination Branding Model to function optimally it must focus on Product Innovation, Promotion Strategy, Social Media, Marketing Communications, Educational Tourism, Brand Positioning, Collaboration, Local wisdom, Brand Equity, Value Chain Development
Authors and Affiliations
Arsya Rianda Mukti , Chusnul Rofiah
Keywords
Related Articles
- EP ID EP737191
- DOI 10.47191/jefms/v7-i6-32
- Views 75
- Downloads 0
Analysis of the Impact of Monetary Policy Instruments on Economic Growth in Indonesia by 2013 to 2023
Based on quarterly data by 2001Q1 to 2017Q2, this research and study covers theoretical debates and empirical studies on the factors that affect economic stability and their effect on the financial sector's performance....
Effect of Digital Banking on Financial Performance of Micro and Small Enterprises in Nairobi County, Kenya
The financial performance of MSEs is critical to the performance of the economy since MSEs are some of the best supporters of the government through employment. In recent years banks have developed innovative products an...
Connection Between the Audit Characteristics and Corporate ESG Performance in Indonesia
This research delves into the essential connection between audit committee characteristics and the ESG performance of corporations in Indonesia. Existing studies emphasize the pivotal role of audit committees in shaping...
Improving Indonesia's Trade Balance with the United States: Factors Affecting Bilateral Trade
This research is based on a systematic review approach that differs from reflects the findings in that it is transparent, accessible, and enables a union between the scientific community and practitioners, resulting in a...
Globalisation and Insurance Sector Penetration: Macro Evidence from Nigeria
The impact of globalisation on the penetration of the insurance industry in Nigeria from 1987 to 2021 was investigated in this study using the distributed lag long-run estimating technique. The results from the use of KO...