Competitive Model of Orchid Exporters in Thailand
Journal Title: International Journal of the Computer, the Internet and Management - Year 2017, Vol 25, Issue 3
Abstract
This research aims to: 1) Study a causal factor that influences the competitive ability of orchid exporters in Thailand, 2) To examine the Goodness of fit between the development of the Competitive Model of Orchid Exporters in Thailand and the empirical data, 3) To study the size of factors of direct influences, indirect influences, and the total influences that affect the competitiveness of Orchid Exporters in Thailand, and 4) To bring forth the Competitive Model of Orchid Exporters in Thailand from this research to use as a guide to increase the competitiveness of the study group which are the Sample Size who is suitable as a representative or 80 Orchid Exporters in Thailand, and 352 farms who export orchid.. The researchers use Multi-Stage-Sampling method to collect data through surveys and received the surveys back (Response Rate) in the ratio of 89.58 percents. The data then is analyzed by Structural Equation Modeling: SEM technique. The result shows that Logistic management has the most influence on the competitive capability. The second lesser influential factors are the Marketing and Environment. According to the analyst of the model, it shows that the model has a balancing correspondence with the empirical data in which the 5 indexes of the Goodness of Fit Index pass the criteria with p-value = 0.119, Chi-Square/df equals to 1.276, GFI=0.977, AGFI=0.958, and RMSEA=0.027. Therefore, it could be concluded that the Model of Structural Equation Model goes in accordance with the empirical data and that the Environment and the Marketing have a positive effect to the Logistic while these three factors can directly influence the competitiveness of orchid exporting business which the hypothesis of this research has indicated.
Authors and Affiliations
Watcharaporn Klinpu, Natcha Krimjai, Kawee Boonlertvanith
Keywords
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