Competiveness of Medical Tourism Offers and Government Policy
Journal Title: Folia Turistica - Year 2018, Vol 48, Issue
Abstract
Purpose. Identification of the role of government in the development of competitive medical tourism offers.<br/><br/>Method. This is exploratory research, employing the grounded theory method that is characterized by an inductive approach to the analysed issue.<br/><br/>Findings. Governments of the most competitive medical tourism destinations relatively rarely take on the role of service producers or developers. More often, they assume the role of service regulators, especially in the area concerning the quality of services and conditions for development of medical tourism. The scope and particular methods of intervention differ but it can be hypothesized that there are two basic models: in the first one, the private sector is a catalyst of development while the government takes on the role of a co-ordinator at the most advanced phase, in the second one, the government initiates and leads the development since its early stages.<br/><br/>Research and conclusions limitations. The research has been based on secondary sources and covers selected cases in the particular period that may affect the generalization of the outcomes.<br/><br/>Practical implications. The research provides some guidelines concerning the involvement of government and the instruments to deliver competitive medical tourism offers.<br/><br/>Originality. The research makes an original attempt to identify governments’ activities in the area of medical tourism and provides a documented elaboration on Porter’s concept of competitiveness for the 10 top, most competitive destinations. The purpose and number of cases that were examined differ the research from similar attempts more limited in their scope.<br/><br/>Type of paper. Empirical research on 10 cases.<br/><br/>
Authors and Affiliations
Ewa Dziedzic
Keywords
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- EP ID EP418475
- DOI 10.5604/01.3001.0012.7692
- Views 63
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