Concept Paper: Customer Satisfaction in Malaysian Takaful Industry
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2017, Vol 7, Issue 3
Abstract
The purpose of this paper is to review several determinants of customer satisfaction based on the existing literature. At the same time, the history of the development of Takaful Insurance Industry in the context of Malaysia has been revealed. Given that the study of customer satisfaction particularly in the Malaysia Takaful Industry is still limited; thus, the researcher attempt to bring the entire concept of customer satisfaction based on the findings of the previous research. Underpinning theory which may explain the relationship between variables which are related to customer satisfaction domain has been discussed.
Authors and Affiliations
Nur Hafifa Iswati Ishak
Keywords
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- EP ID EP604093
- DOI 10.6007/IJARBSS/v7-i3/2743
- Views 82
- Downloads 0
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