CONCEPTUAL DEVELOPMENTS AND TYPES OF APPROACHES IN RESEARCHING THE NEEDS
Journal Title: Revista Universitara de Sociologie - Year 2018, Vol 0, Issue 1
Abstract
The present article is an approach of conceptual clarification and exploration in an ongoing research on the relationship between motivation, aspirations, values and needs in the Romanian society in a determined context. As a scientific category, the need/the needs is/are used in different disciplinary areas, from sociology to marketing, for example. In the contexts in which it is used, the term/category acquires different connotations. The present article proposes somewhat a methodological reduction of the definition of the term (i.e. negative meaning and affirmative meaning) as well as two ways of its thematization (the descriptive approach and the constructive approach) in the disciplinary researches
Authors and Affiliations
Cristian NICULA
Keywords
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