CONCEPTUAL MODEL OF CONSUMERS TRUST TO ONLINE SHOPS
Journal Title: Вісник Київського національного університету імені Тараса Шевченка. Економіка. - Year 2014, Vol 7, Issue 160
Abstract
In the article the conceptual model of the major factors that influence consumers trust in online shop: reliability of online store, reliable information system for making purchases online, factors of ethic interactiveness (security, third-party certification), internet-marketing communications of online-shop and other factors – that is divided enterprises of trade and consumers (demographic variables, psychological perception of internet-marketing communications, experience of purchase of commodities are in the Internet). The degree of individual customer trust propensity which reflects the personality traits, culture and previous experience. An implement signs of consumer confidence due to site elements online shop – graphic design, structured design, design of content, design harmonized with perception of target audience.
Authors and Affiliations
Tetiana Dubovyk
Keywords
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- EP ID EP404208
- DOI 10.17721/1728-2667.2014/160-7/7
- Views 55
- Downloads 0
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