Consumer behavior analysis of melli bank customers towards online services (case study Kermanshah Province Melli bank)
Journal Title: Scientific Journal of Pure and Applied Sciences - Year 2014, Vol 3, Issue 6
Abstract
In recent years, the increasing number of Internet users and e-commerce, identifying consumer behavior in the digital space, is very important. Consumer behavior, the set of activities that, in order to acquire, use or non- use of goods and services takes place. The study, based on an analytical method - a descriptive survey, and making use of available resources, to investigate the factors influencing the behavior of web services, is discussed. The study also focused on around 4, risks, Electronic commerce, perceived value and satisfaction are located, indicates that risk and e-commerce systems have not an effective on Internet services of the Melli bank (0.512 and 0.124), but, so, Customer satisfaction and Perceived value have an effective on Internet services(0.003 and 0.012).
Authors and Affiliations
H. V. Doost| Department of Management, Tehran Science and Research branch, Islamic Azad University, Tehran, Iran., M. N. Mohammadi*| Department of Business Management, Kermanshah Branch Islamic Azad University, Kermanshah, Iran and Department of Business Management, Tehran Science and Research branch, Islamic Azad University, Tehran, Iran., A. Ardalan| Department of Business Management, Tehran Science and Research branch, Islamic Azad University, Tehran, Iran.
Keywords
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- EP ID EP365
- DOI 10.14196/sjpas.v3i6.1452
- Views 383
- Downloads 24
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