CONSUMER PREFERENCE TOWARDS ONLINE RETAILING
Journal Title: ICTACT Journal on Management Studies - Year 2015, Vol 1, Issue 2
Abstract
Online retailing is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. On-line shopping preferences differ with respect to different age groups. So the study focuses on collecting data by means of an on-line survey in which different age groups on-line shoppers rank the importance of various features that have an impact on their shopping experience. The result shows significant results in the preference of consumer among different age groups. Also, while comparing the ranking of individual features some statistically significant differences exist. Consumers within the age group of 25-35 are more interested in doing online shopping followed by less than 25 age group consumers in Chennai. The factors opted by the consumers has also been derived as a part of the research. The implications for research are twofold. First, the study provides additional insights into on-line shopping preferences from age perspective. Second, the study demonstrates that significant differences might not show on the construct level but only when features are individually compared with each other. The implication for practice is to help businesses enhance their on-line shopping platforms to better consider the particular needs of different age group on-line shoppers. This research is validated using chi square test.
Authors and Affiliations
Anitha N
Keywords
Related Articles
- EP ID EP196895
- DOI 10.21917/ijms.2015.0011
- Views 145
- Downloads 0
IS SOCIAL MEDIA AN EFFECTIVE STRATAGEM FOR INDIAN LAW FIRMS
After evincing the importance and impact of social media over various sectors, this paper attempts to explore the relationship between social media usage by the Indian law firms. In addition it examines the various facto...
EMPLOYEE ENGAGEMENT – A MEDIATOR FOR MANAGING OCCUPATIONAL STRESS AMONG WOMEN NURSES – A STUDY WITH SPECIAL REFERENCE TO SELECTED HOSPITALS IN KANCHIPURAM DISTRICT
Health care is the primitive and essential service entity in the life of common man. It is the sector in which the work pattern is rigid and attitude of providing the care is flexible. The nature of job demands commitmen...
MANAGING THE ECONOMIC REPLACEMENT OF AN OPERATIONAL VEHICLES: A HEURISTIC DECISION MODEL
A heuristic decision model for the replacement of an operational vehicle was developed. The proposed model is based on analysingan economic measures incorporating the most important factors such as: operation and mainten...
EXPLORING THE EVIDENCES OF OCCUPATIONAL STRESS TO BURNOUT AMONG WORKING WOMEN IN SELECTED SERVICE SECTORS IN TAMIL NADU
Occupational stress is the double edged instrument that works out on positive and negative dimension within the individual at work places. The attributes related to inducement of occupational stress are inconsistent and...
ADOPT QUALITY MANAGEMENT APPROACH TO ACHIEVE EXCELLENCE IN EMPLOYABILITY OF ENGINEERING GRADUATES OF INDIA
Globalised industrial production has opened-up large employment opportunities across industry verticals across, while throwing lots of challenges on the Industries in getting the products early to the market by leveragin...