CONSUMERS' NEEDS IN THE THEORETICAL DISCOURSE OF MODERN ECONOMIC THEORIES
Journal Title: Причорноморські економічні студії - Year 2018, Vol 36, Issue 1
Abstract
This paper is devoted to the phenomenon of needs, peculiarities of their formation and satisfaction in the contextual dimension of modern economic doctrines. Based on the analysis of neoclassical and institutional sociological economic approaches the article proves that economic needs are a kind of dualistic education that accumulates subjective incentives, states and a wide range of relations between man and the objective world. In this sense, the needs are determined by the person and his interests (subjective approach) and the functioning of social relations and the state of the environment, cultural characteristics (objective approach). The transformational shifts in understanding the needs that are being tracked in the tendentious manifestations of replacing the "human economic" into a more complex and contradictory substance are identified. After all, human behavior in the market is determined not only by the estimated factors, but also by psychological motives and social influences, social norms.
Authors and Affiliations
A. L. Zaluzhny
STAGES AND METHODS OF INVENTORY MANAGEMENT: MANAGEMENT APPROACH
The article substantiates the necessity of transformation of the functions and tasks faced by the subjects of the inventory process for more effective realization of operational, tactical and strategic goals of the enter...
BUDGETING FUNDAMENTALS ANALYSIS FOR THE PURPOSES OF ORGANIZATIONAL BUDGETARY POLICY DEVELOPMENT
The article covers the theoretical issues of budgeting. The essence of the concept, its object, objects and functionality of the budget policy of the enterprise are considered. Presented principles of budgeting their con...
SATISFACTION, FACTORS FORMATION AND ASSESSMENT OF ECONOMIC DEVELOPMENT OF ENTERPRISES 'POTENTIAL ASSESSMENT
The purpose of the article consisted in development of theoretical and methodical principles of evaluation of potential of economic development of the enterprises. Certainly essence of concepts of economic potential and...
ASSESSMENT OF THE COMPETITIVENESS OF HIGHER EDUCATION INSTITUTIONS TO DETERMINE STRATEGIES FOR THEIR DEVELOPMENT
The article discusses methods for assessing the competitiveness of higher education institutions are summarized. The strategic positions of the Dneprovsky State Technical University were assessed on the basis of the SPAC...
ФІНАНСОВІ ІНСТРУМЕНТИ ХЕДЖУВАННЯ БАНКІВСЬКИХ РИЗИКІВ В УКРАЇНІ
У статті розглянуто можливості та проблеми використання похідних фінансових інструментів для управління банківськими ризиками в Україні. Банки можуть здійснювати хеджування валютних, відсоткових, фондових та кредитних ри...