CONSUMERS' NEEDS IN THE THEORETICAL DISCOURSE OF MODERN ECONOMIC THEORIES
Journal Title: Причорноморські економічні студії - Year 2018, Vol 36, Issue 1
Abstract
This paper is devoted to the phenomenon of needs, peculiarities of their formation and satisfaction in the contextual dimension of modern economic doctrines. Based on the analysis of neoclassical and institutional sociological economic approaches the article proves that economic needs are a kind of dualistic education that accumulates subjective incentives, states and a wide range of relations between man and the objective world. In this sense, the needs are determined by the person and his interests (subjective approach) and the functioning of social relations and the state of the environment, cultural characteristics (objective approach). The transformational shifts in understanding the needs that are being tracked in the tendentious manifestations of replacing the "human economic" into a more complex and contradictory substance are identified. After all, human behavior in the market is determined not only by the estimated factors, but also by psychological motives and social influences, social norms.
Authors and Affiliations
A. L. Zaluzhny
Keywords
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