Corporate Social Responsibility (CSR): A Brand Building Initiative

Journal Title: Indian Journal of Law and Human Behavior - Year 2019, Vol 5, Issue 1

Abstract

Corporate social responsibility today is performance driver of a successful communication campaign of the corporate world. Organizations are using CSR activities to enhance their corporate image which in turn directly affects the customer perception of the organization. Organization are adopting measures that are internally fair and of benefit to the larger community. To signify responsible corporate behavior, codes of corporate ethics, corporate social & environmental reporting is established. Organizations with better reputations enjoy competitive edge over those with lower reputation. Now a day’s concerns arise regarding the role of appropriate actors in disbursing the corporate social responsibility. A vital question today is “who should assume responsibility for workers and do nations shape the practice of CSR in a global economy? (Townsley and sthol, 2003)”. Role of CSR as strategic partner to gain competitive edge is greatly emphasized. Recent research have identified non-market forces, social issues and CSR as key areas of business strategy; CSR is emerging as tool to increase corporate reputation. The diversity of issues included in CSR range from the environmental aspects of air, water and habitat pollution to employee & human right abuse in unfair labour practices and dangerous products sold to consumers. CSR activities can be divided into four categories namely legal, ethical, economic & discretionary. Corporate social responsibility is an attempt at “Conducting a responsible business, in achieving commercial success in ways that honour ethical values and respect people, communities and conserve the natural environment”. The corporate social responsibility operate on the principle of social responsibility, responsiveness and outcomes.

Authors and Affiliations

K. Savitha

Keywords

Related Articles

International Commercial Arbitration: Judicial Perspective

The law put into force of the Arbitration and Conciliation Act, 1996 was put forward to mark a moving away from the old and wise close overseeing of the courts and to make stronger the sense of right of a group of person...

Predatory Pricing under Competition Law

Going-after to attack pricing puts forward a question for which decision is hard that has troubled and made secret designs the antitrust group for many years. On the one hand, history and of money and goods theory do tea...

Incompetence of Police in Maintaining Law and Order: A Critical View Point

The police in developed countries face relatively few incidents of organized public defiance, and therefore the exercise of police discretion in handling major law and order problems has not been a focus of study. In con...

Impact of Parent – Child Education on Severity of Internet Addiction and Parent-Child Relationship among Internet Addicted Teenagers

Objective To evaluate the impact of Parent Child Education on severity of internet addiction and parent-child relationship among internet addicted teenagers. Methods The study was based on Quasi- Experimental Pre-test Po...

Challenges of Cartels: A Business Perspective

Competitors are expected to compete with each others; competition creates efficiency, encourages innovation, improves quality, reduces costs and prices, gives choice to consumers at lower prices and so on and so forth. I...

Download PDF file
  • EP ID EP641998
  • DOI 10.21088/ijlhb.2454.7107.5119.3
  • Views 102
  • Downloads 0

How To Cite

K. Savitha (2019). Corporate Social Responsibility (CSR): A Brand Building Initiative. Indian Journal of Law and Human Behavior, 5(1), 22-26. https://www.europub.co.uk/articles/-A-641998