Corporate Social Responsibility (CSR): A Brand Building Initiative
Journal Title: Indian Journal of Law and Human Behavior - Year 2019, Vol 5, Issue 1
Abstract
Corporate social responsibility today is performance driver of a successful communication campaign of the corporate world. Organizations are using CSR activities to enhance their corporate image which in turn directly affects the customer perception of the organization. Organization are adopting measures that are internally fair and of benefit to the larger community. To signify responsible corporate behavior, codes of corporate ethics, corporate social & environmental reporting is established. Organizations with better reputations enjoy competitive edge over those with lower reputation. Now a day’s concerns arise regarding the role of appropriate actors in disbursing the corporate social responsibility. A vital question today is “who should assume responsibility for workers and do nations shape the practice of CSR in a global economy? (Townsley and sthol, 2003)”. Role of CSR as strategic partner to gain competitive edge is greatly emphasized. Recent research have identified non-market forces, social issues and CSR as key areas of business strategy; CSR is emerging as tool to increase corporate reputation. The diversity of issues included in CSR range from the environmental aspects of air, water and habitat pollution to employee & human right abuse in unfair labour practices and dangerous products sold to consumers. CSR activities can be divided into four categories namely legal, ethical, economic & discretionary. Corporate social responsibility is an attempt at “Conducting a responsible business, in achieving commercial success in ways that honour ethical values and respect people, communities and conserve the natural environment”. The corporate social responsibility operate on the principle of social responsibility, responsiveness and outcomes.
Authors and Affiliations
K. Savitha
Judicial Approach towards Corruption in India: An Analysis
Judiciary in India has always played a laudable role in eradicating social evils, and to bring social justice to masses. The Supreme Court of India has devised various ways like epistolary jurisdiction, relaxing locus st...
Impact of Parent – Child Education on Severity of Internet Addiction and Parent-Child Relationship among Internet Addicted Teenagers
Objective To evaluate the impact of Parent Child Education on severity of internet addiction and parent-child relationship among internet addicted teenagers. Methods The study was based on Quasi- Experimental Pre-test Po...
Legitimacy of the Use of Force in International Relations: Analysing the State Practices
‘Use of force’ has been the most debatable topic in international law. The principle has been practiced in international relations for a long time and is directly associated with the sovereignty of states and states empl...
Vehicular Pollution and it’s Impact
India’s most polluted cities are Kanpur, Varanasi, Patna, Gaya, Delhi, Mumbai, and Chennai. According to World Health Organization (WHO) global database (2016), Kanpur is the most polluted cityin the world, followed by F...
Judicial Review and Pardoning Power of President: An Analysis
In common parlance, to pardon means to forgive a person of his offence. The term ‘pardon’ has been defined as an act of grace, proceeding from the power entrusted with the execution of the law, which exempts the individu...