Corporate Social Responsibility (CSR) as a Key Element in Building Strong Corporate Branding
Journal Title: International Journal of Social Science And Human Research - Year 2023, Vol 6, Issue 04
Abstract
Corporate Social Responsibility (CSR) has become essential for companies to build strong corporate branding. This paper examines the importance of CSR as a key element in building strong corporate branding. The study is based on a comprehensive literature review of previous research and theoretical perspectives on CSR and corporate branding. The results indicate that CSR activities positively impact corporate branding and enhance the company's reputation, customer loyalty, and performance. CSR activities such as philanthropy, environmental sustainability, and ethical business practices have been shown to contribute to strong corporate branding. Furthermore, effective communication of CSR initiatives to stakeholders is critical to the success of CSR programs in building strong corporate branding. The study highlights the significance of CSR in building strong corporate branding and provides practical implications for companies seeking to enhance their corporate reputation and improve their performance.
Authors and Affiliations
Alda Clarissa Sunaryo, Aditya Ramadhan, Yusuf Abdullah, Josephine Magdalena, Annisa Kharenina Augustine, Yani Hendrayani
Keywords
Related Articles
- EP ID EP714981
- DOI 10.47191/ijsshr/v6-i4-32
- Views 81
- Downloads 0
Psychosociological Study of Diabetes : Representation of the Disease, Level of Compliance with Treatment and Medical Management of Patients at the INSP in Adjamé (Côte d’Ivoire)
Diabetes is a chronic disease that constitutes a public health problem in Côte d'Ivoire. Its medical management is experiencing difficulties despite the sustained efforts of doctors and health personnel. In order to find...
Contribution of Female Leaders in Sports and the Attitude of Males towards Promoting Gender Diversity in Beijing, China
This study aims to explore the perceptions and attitudes of male leaders in Chinese sports organizations regarding gender diversity. The research will involve male teachers, instructors, and organizational leaders at Bei...
The Impact of Place-Based Education Approach in Teaching Social Studies to Grade Four Students
The objective of this study was to assess the influence of incorporating place-based education (PBE) into Social Studies lessons on the academic attainment and contentment of fourth-grade students. Employing a mixed-meth...
Exploring the Impact of English Subtitled Videos on Vocabulary Achievement: Teacher and Student Perceptions
This quantitative study was aimed at exploring the perceptions of an English teacher and ninth-grade students of IX A at SMP Negeri 1 Ambarawa regarding the utilization of English subtitled videos on YouTube for enrichin...
A Study of the Attitude of Women towards Environmental Sanitation
Recognizing the relationship between attitude and personal characteristics, the study was taken up to identify the personal characteristics of the self-help group women, household head characterize and the family backgro...