Craft Production in Ukraine: Essence and Ways of Promotion
Journal Title: Oblik i finansi - Year 2023, Vol 1, Issue 3
Abstract
Craft entrepreneurs play an essential role in creating unique and difficult-to-replicate products that enrich, complement, and reflect our culture. The purpose of the article is to reveal the essence of craft production, clarify the definition of the term "craft product", as well as outline the ways of its promotion. The essence of craft production was revealed, and the state of its development in Ukraine was assessed. Attention is focused on the features of craft production, and the main differences between craft products and mass-produced products were characterized. It was determined that the products of craft production are exclusive products of high quality of local production, made by hand by a separately taken crafter and in a certain quantity. The research shows that it is not enough to create a unique product; for its successful sale, it is necessary to convey information about it to consumers. The article provides suggestions on ways to promote craft products and support their producers. The list of top platforms where you can find the best craft products from Ukrainian manufacturers was presented. The current state of support for craft production in Ukraine at the state level, individual business initiatives and territorial communities has been analyzed. It was proposed to create various open online platforms for crafters, which should essentially become a place for direct communication between the producer and the consumer, as well as a meeting place for the producers of craft products themselves, which will have a positive impact on the development of craft production. Craft production is relevant for small-scale farming in the countryside, so it is necessary to stimulate its development and promotion at the legislative level.
Authors and Affiliations
Anna Morozova & Volodymyr Khmil
Keywords
Related Articles
- EP ID EP724427
- DOI 10.33146/2307-9878-2023-3(101)-107-113
- Views 16
- Downloads 0
Evaluation of Investment and Crediting Capacity of Agricultural Sector Enterprises
Involvement of credit investments in agriculture is essential for the development of agricultural enterprises. During activation of investment and crediting activities of banks, the agricultural enterprises must have cha...
Бухгалтерський облік цифрової епохи: розширення термінологічних кордонів
Нова реальність бухгалтерського обліку – це виклики і завдання цифрової епохи, що вимагають перманентного удосконалення компетентностей сучасного бухгалтера. В основі таких компетентностей є знання професійної бухгалтерс...
Formation of Individual Budgeting Model at the Enterprises
In modern business conditions there is an urgent need to apply innovative approaches to the implementation of a holistic budgeting system, which will contribute to the efficient use of financial resources through the for...
Облікова дефектологія: класифікація та діагностування
Система бухгалтерського обліку будь-якого підприємства функціонує в динамічних умовах, що спричиняють виникнення кризових ситуацій, бар’єрів у розвитку та різноманітних дефектів. При цьому рівень дефектності не визначаєт...
Фіскальна ефективність акцизного податку як складова оптимізації системи непрямого оподаткування
За своєю суттю акцизи містять в собі прихований резерв мобілізації коштів до державного бюджету. Тому у випадку забезпечення їх високої фіскальної ефективності, вони можуть слугувати суттєвим ресурсом для наповнення дохі...