CRM:- A Study with special reference to Banking Industry in India
Journal Title: International Journal of Management, IT and Engineering - Year 2012, Vol 2, Issue 9
Abstract
For sustainable growth, the Financial Tsunami across the world and changing landscape in the financial sector has forced the banking sector to invest more in CRM technologies. Customer Relationship Management (CRM) is a process or methodology used to learn more about customer‟s needs and behaviors in order to develop stronger relationships with them. CRM increases customer revenues and discover new customers. CRM is now an vital part of banking organizations as after financial sector reforms in nineties new players are investing more and more in it to attract new customers and retain the older one. This paper throws light on the scope of CRM, various risks involved in its implementation and also discusses about the players in this field.
Authors and Affiliations
Dr. Pavnesh Kumar
Keywords
Related Articles
- EP ID EP18620
- DOI -
- Views 276
- Downloads 9
slugVLSI DESIGN OF LOW POWER HIGH SPEED DOMINO LOGIC
Simple to implement, low cost designs in CMOS Domino logic are presented. These designs require less transistors and are full Domino logic compatible while they attain better performance compared to the standard Domino...
Fuelling diesel engine with diesel, linseed derived biodiesel and its blends at different injection pressures: performance studies
Due to rapid depletion of fossil fuels and environmental concerns, the use of biodiesel is rapidly expanding around the world, making it imperative to fully understand the impacts of biodiesel on the diesel engine comb...
Data Aggregation in Wireless Sensor Network
The fast advancement of hardware technology has enabled the development of tiny and powerful sensor nodes, which are capable of sensing, computation and wireless communication. This revolutionizes the deployment of wir...
Static and Dynamic analysis of rectangular isotropic plate using multiquadric radial basis function
This paper presents a methodology based on the collocation multiquadric radial basis functions to analyze the static and dynamic behavior of isotropic rectangular plates. The inertia and dissipative terms are evaluated...
slugA NEW SYMMETRICAL ENCRYPTION ALGORITHM WITH HIGH SECURITYAND DATA RATE FOR WLAN
The hacking is the greatest problem in the wireless local area network (WLAN). Many algorithms like DES, 3DES, AES,CAST, UMARAM and RC6 have been used to prevent the outside attacks to eavesdrop or prevent the data to...