Cross Cultural Factors Affecting the Success of International Internet Advertising
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 6
Abstract
In connection with economic integration and prospering world trade development, all possible exchanges became more frequent between countries. Moreover, in our constantly changing age of information technologies Internet has become irreplaceable communication tool in the society. Occurrence of Internet advertising has created indelible contribution to world civilization. Internet advertising is a not only tool for businesspeople to promote their products, but also important tool for execution of cultural exchanges. Cultural distinctions could affect huge intercultural exchanges between countries.All countries have a unique culture. Of course, culture influences traditions, customs, values, religion.As well as many other factors affect the successful introduction of international advertising. This article describes the general concept of Internet advertising as well as cultural factors influencing the choice of the Internet advertising strategy.
Authors and Affiliations
Turmanbetova Altynai, Professor Li Hong
Keywords
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