Cross Cultural Factors Affecting the Success of International Internet Advertising
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 6
Abstract
In connection with economic integration and prospering world trade development, all possible exchanges became more frequent between countries. Moreover, in our constantly changing age of information technologies Internet has become irreplaceable communication tool in the society. Occurrence of Internet advertising has created indelible contribution to world civilization. Internet advertising is a not only tool for businesspeople to promote their products, but also important tool for execution of cultural exchanges. Cultural distinctions could affect huge intercultural exchanges between countries.All countries have a unique culture. Of course, culture influences traditions, customs, values, religion.As well as many other factors affect the successful introduction of international advertising. This article describes the general concept of Internet advertising as well as cultural factors influencing the choice of the Internet advertising strategy.
Authors and Affiliations
Turmanbetova Altynai, Professor Li Hong
Keywords
Related Articles
- EP ID EP400637
- DOI -
- Views 144
- Downloads 0
The Influence Of Learning Process And Service Quality On Student’s Satisfaction
The purpose of this research is to analyze the influence of learning process and service quality variable in the relation with the satisfaction of Budi Luhur’s students, Jakarta. This research is using survey method, and...
Determinants of Customer Satisfaction, Revisit Intentions and Word Of Mouth in the Restaurant Industry – Study Conducted In Selective Outlets of South Kolkata
The hospitality sector in Bengal has witnessed a significant growth over the last decade. The colonial image of the city has been successfully replaced to a bustling marketplace. Locating an eatery in every main lane is...
An investigation on elasticity of inputs and returns to scale of enterprises in the Mekong River Delta, Vietnam
To find out elasticity of input factors and returns to scale (RTS) of enterprises in Vietnam, the production function is concerned, which 8,168 enterprises located in Long An province and Can Tho City (belong to the Meko...
A Study on the Financial Performance of Scheduled Commercial Banks
Banking Sector plays an important role in economic development of a country. The purpose of the study is to examine the financial performance of public sector, private sector and Foreign banks. The data used for the stud...
The Influence Of Corporate Governance On Dividend Policy And Company Value In Manufacturing Companies In Idx
Analyze the effect of Corporate Governance Structure on dividend policy and its impact on the compony value. The population in this research is manufacturing companies listed in Indonesia Stock Exchange as many as 148 co...