Cultivating Male Hegemony: Analysis of Print Media Coverage of the Moscow 2013 IAAF Championship
Journal Title: Scholars Journal of Arts, Humanities and Social Sciences - Year 2015, Vol 3, Issue 1
Abstract
To purposive of this article is to determine whether there were any differences in the page prominence of mentions of Kenyan male and female athletes in the mainstream print media coverage of the August 2013 World IAAF Championship in Moscow, Russia. Hegemonic masculinity theory and Framing theory of Mass Communication is used to get shape the argument of the study findings. The study employed content analysis methodologies to gather and process material on coverage of sportsmen and women in Kenyan dailies. The findings indicated that the landscape for women’s sports in relation to equitable quantitative reportage has not made substantial progress in the Kenyan context. It is also evident that the focus of the media’s portrayal of female athletes is neither their sporting talents nor their sporting achievements. Therefore, there exist significant differences in the page prominence and the amount of print space allocated to male and female athletes in the print media. Keywords: Hegemonic Masculinity, Print Media Coverage & World IAAF Championship.
Authors and Affiliations
Veronica Bosibori King’oina, James O. Ogola
Keywords
Related Articles
- EP ID EP380339
- DOI -
- Views 116
- Downloads 0
Factors Affecting Labor Productivity in Menara Sentraya Building Construction at Jakarta Indonesia
Abstract: The developing countrieswhichfaceunemploymentproblems,inflationandresourcescarcityseektoutilizeresourcesandinsuchaway to achieve economic growth and improve citizens lives. Productivity is an issue of particula...
Health Expenditure Pattern among Migrant Slum Dwellers in Ludhiana (Punjab), India
Abstract:Over 30 percent of Indians live in urban areas, and the proportion is projected to grow to 40 percent, or about 590 million people, by 2030. In Punjab, 73 out of 143 towns have reported slums.Ludhiana, Punjab’s...
Gender Portrayal in Sexual Euphemisms used in Programme Connect of K24 Television of Kenya
Gender is a serious issue and well pronounced in the African community. The issue of man being taken as strong, authoritative and powerful is normal in our society and it will be astonishing if the man is portrayed other...
Perception of Journalists on Public Relations Practitioners and their Practices
The role of public relations is not only to communicate and create awareness but also to gain and hold favourable opinions of the public for an organization. On the other hand, Journalism covers a huge range of output ac...
Gender Differentiation: The Woman’s place in the Kenyan Print Media Coverage of Moscow 2013 IAAF Championship
Although more and more women are becoming active in athletics, they are not given the necessary attention in the newspapers like their male counterparts. Since the athletic women’s accomplishments are relegated and consi...