Cultural determinants of relations with entities from the international market environment
Journal Title: Journal of Intercultural Management - Year 2011, Vol 3, Issue 2
Abstract
The article presents the impact of culture on the relations with entities from theinternational market environment. There were presented the definition of culture andthe differences between national and organisational culture. However, the main aim ofthe article was to present the different approaches to the national and organisationalculture’s dimensions (Hofstede, Trompenaars & Hampden Turner, Schwarz versusGLOBE) and the influence of cultural differences on implementing the relationshipmarketing on international markets.
Authors and Affiliations
Aleksandra Nizielska
Keywords
Related Articles
- EP ID EP53400
- DOI -
- Views 102
- Downloads 0
Applying the Communication Perspective for Global Compliance Training
With the advancement of telecommunication technologies and strategic outsourcing, globalized business management has become a necessity to establish and maintain operations in lucrative emerging markets. With the world’s...
Differences on Organizational Practices and Preferred Leader Attributes Between Polish Managers Studied in 2010/2011 and 1996/1997
This study compares Polish managers’ perceptions of their organizational culture andtheir beliefs concerning attributes necessary for leadership effectiveness, investigatedin 1996/1997 and 2010//2011. As was unexpected,...
The Methodology of Implementation of Kaizen in Selected Polish Industrial Plants
The paper presents the results of the validation of the methodology of Kaizen implementation. The methodology has been designed for polish selected industrial plants, in order to validate the methodology the following el...
Transnational Corporations and Cross-cultural Management
The process of going international shows, stage by stage, how an organisation becomes a transnational corporation. Companies embark on such transformation to improve their market position and to boost their growth. To ac...
Towards innovation in the management of local government
Until recently, innovation was associated only with the business sector. In recentyears a noticeable interest in innovative management has also appeared in publicorganizations, including local administration. The analysi...