Customer Perception on Post Purchase Services of life Insurance Companies
Journal Title: International Journal of Humanities and Social Science Invention - Year 2018, Vol 7, Issue 1
Abstract
Any industry which is not responsive to the interestsof its customers cannot succeed and insuranceindustry is no exception to this principle. In life insurance, the interests of policyholders are supreme and have the longest relationship with a customer starting from the first pitch made by the adviser. With both LIC and private players have undergone significant changes recently .One of the greatest challenges facing organizations is the ever–growing competition, the continuous increase in customer expectation. In order to achieve competitive advantage and efficiency, organizations have to seek profitable ways to differentiate themselves. The ‘trust’ factor is initiated by the need based sales approach adopted by the insurance adviser and one has to continue to build on this post sale too. The post-sales service involves multiple touch points across various stages. This paper aims to study the post purchase services of life insurance companies and their customer perception.
Authors and Affiliations
Dr. D. Sasikala Devi
Keywords
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