CUSTOMERS’ ECSTASY TOWARDS CORE BANKING SOLUTIONS IN THE CONTEXT OF GLOBALISATION (A STUDY IN DAKSHINA KANNADA DISTRICT OF KARNATAKA, INDIA)
Journal Title: International Journal of Management, IT and Engineering - Year 2017, Vol 7, Issue 10
Abstract
After Globalisation remarkable changes have taken place in the economic sector all over the world. Banking industry is the main domain which has witnessed such several challenges particularly after globalisation. Servicing the customers personally at the branches of the banks has been reduced to a large extent. With the adoption of Core Banking Solutions by the bankers, many of the branch specific functions are carried out electronically using many electronic gadgets like, computers, mobile phones, i pads, tablets etc. Modern customers are technology savvy. Bank counters are no longer the waiting place for the customers to conduct their banking transactions. Core banking technology enables them to operate their bank account from any bank or from any branch which have installed Core Banking Solutions. Gone are the days where customers are serviced manually by the staff of the banks at the banks’ counters. Now customers have powerful computers and mobile phones with internet connectivity. They can carry out their banking transactions from anywhere even when they are on their move. In recent years, plenty of technological innovations are taking place to make banking purely “Digital”. Globalisation has also paved the way for the entry of many foreign banks into the Indian banking field. As a result Indian banks face severe competition from foreign banks and to compete with them, creating customers’ ecstasy has become a major challenge on the part of Indian banks. Today the concept of customers’ satisfaction and customers’ delight have become the things of past and creating customers’ ecstasy (exalted joy in the minds of customers) has become a goal of the bankers. Though the adoption of Core Banking Solutions enables the Indian bankers to create customers’ ecstasy and to face competition from foreign banks effectively, certain challenges are inherent in them. This paper intends to make an attempt to understand the perceptions of customers of Dakshina Kannada District regarding the role of Core Banking Technology in creating customers’ ecstasy by meeting global challenges. The study is empirical in nature. Both Primary and Secondary data is used for the purpose of study. Primary data is collected by conducting a survey among 100 customers of Dakshina Kannada district by using a structured questionnaire. Secondary data is incorporated from journals and internet.
Authors and Affiliations
Malathy. K. And Dr. Subhashini Srivatsa
Keywords
Related Articles
- EP ID EP18901
- DOI -
- Views 344
- Downloads 14
Market Reaction around the Buyback Announcements: An Empirical Analysis of Informational Efficiency of Indian Stock Market
In this paper an important financial event buyback of shares has been analyzed with an aim to evaluate the impact of its announcement on stocks listed on National Stock Exchange S&P CNX 500 (index). We have used the ev...
slugGSM BASED CALL CONFERENCE SYSTEM
In the present scenario, a business firm can have multiple branches across the country or the world. To communicate with the branches, there are plenty of communication systems available. One such is the GSM based call...
DEVELOPMENTAL COMPETENCE MAPPING OF UTTARAKHAND AS A TOURIST DESTINATION IN INDIA: A CRITIQUE
In the present times the tourism industry across the globe is the sector which has the topmost growth rate. This sector has seen miraculous advancement in the revenues and profits for various economics throughout the w...
FAILURE ANALYSIS OF ROLLERS OF BLOOM WITHDRAWAL STAND IN CONTINUOUS CASTING MACHINES AT VISAKHAPATNAM STEEL PLANT
In Visakhapatnam Steel Plant, 6 Nos. continuous casting machines (CCM) are installed in Continuous Casting Complex. Each CCM is 12m radius and mould size is 320mmx250mm cross-section. Bloom withdrawal stands are used i...
Role of Engineering Export Promotion Council in development of capital goods exports: A case on Indian Manufacturing Industry
This case study gives detailed insights upon the role of Engineering Exports Promotion Council (EEPC) in promoting the exports of capital goods. Manufacturing sector has seen a long stagnant time in the recent past but...