CUSTOMERS’ ECSTASY TOWARDS CORE BANKING SOLUTIONS IN THE CONTEXT OF GLOBALISATION (A STUDY IN DAKSHINA KANNADA DISTRICT OF KARNATAKA, INDIA)
Journal Title: International Journal of Management, IT and Engineering - Year 2017, Vol 7, Issue 10
Abstract
After Globalisation remarkable changes have taken place in the economic sector all over the world. Banking industry is the main domain which has witnessed such several challenges particularly after globalisation. Servicing the customers personally at the branches of the banks has been reduced to a large extent. With the adoption of Core Banking Solutions by the bankers, many of the branch specific functions are carried out electronically using many electronic gadgets like, computers, mobile phones, i pads, tablets etc. Modern customers are technology savvy. Bank counters are no longer the waiting place for the customers to conduct their banking transactions. Core banking technology enables them to operate their bank account from any bank or from any branch which have installed Core Banking Solutions. Gone are the days where customers are serviced manually by the staff of the banks at the banks’ counters. Now customers have powerful computers and mobile phones with internet connectivity. They can carry out their banking transactions from anywhere even when they are on their move. In recent years, plenty of technological innovations are taking place to make banking purely “Digital”. Globalisation has also paved the way for the entry of many foreign banks into the Indian banking field. As a result Indian banks face severe competition from foreign banks and to compete with them, creating customers’ ecstasy has become a major challenge on the part of Indian banks. Today the concept of customers’ satisfaction and customers’ delight have become the things of past and creating customers’ ecstasy (exalted joy in the minds of customers) has become a goal of the bankers. Though the adoption of Core Banking Solutions enables the Indian bankers to create customers’ ecstasy and to face competition from foreign banks effectively, certain challenges are inherent in them. This paper intends to make an attempt to understand the perceptions of customers of Dakshina Kannada District regarding the role of Core Banking Technology in creating customers’ ecstasy by meeting global challenges. The study is empirical in nature. Both Primary and Secondary data is used for the purpose of study. Primary data is collected by conducting a survey among 100 customers of Dakshina Kannada district by using a structured questionnaire. Secondary data is incorporated from journals and internet.
Authors and Affiliations
Malathy. K. And Dr. Subhashini Srivatsa
Keywords
Related Articles
- EP ID EP18901
- DOI -
- Views 347
- Downloads 14
Supply Chain Analytics
Curiosity in supply chain management has increased since the 1980s when firms looked the benefits of collaborative relationships within and beyond their own organization. Firms are observing that they can no longer c...
A STUDY ON THRIFT AND LENDING PERFORMANCE OF WOMEN SELF HELP GROUPS IN ATHOOR BLOCK, DINDIGUL
Women constitute nearly half of the rural population in India and play a vital role in Rural Economy. They expect that they are to be treated as equal partners along with the men in the development process. Women are n...
CONSUMER PREFERENCE TO BRAND OF MASAL POWDER
Masala refers to a mixture of many contiments which gives a plesant odour. Gone were the days, the housewives used many contiments such as pattai, lavangam, crampu, kasa kasa, sompu, coriander, pepper, cumin, turmeric,...
Role and Significance of Values and Beliefs on Organizational Performance in selected Indian Companies
Values & beliefs are a set of expectations and assumptions that influence and guide the behavior of the employees in the organization. The association of employees within the organization has become an important prior...
Medical Tourism: Trends and Challenges in Indian Scenario
Tourism is a kind of economic bonanza which significantly contribute to the growth of a state as well as a country. The rate of success of this industry is dependent upon a range of activities ranging from transportati...