DEEQTOON SERVICES AND CUSTOMER LOYALTY IN BANKING: EVIDENCE FROM SALAAM SOMALI BANK
Journal Title: Asian Journal of Management Sciences and Education - Year 2016, Vol 5, Issue 4
Abstract
The banking industry in Somalia recently experienced a drastic growth as many banks were opened in Somalia for the last one decade. Studies on the factors that effect on customer loyalty in banking sector have not conducted. Therefore, this study seeks to investigate how Deeqtoon Service (a mobile banking) provided by Salaam Somali influence customer loyalty in Banking industry in Somalia. A questionnaire was administered to a sample population consisting of 300 users of Salam banking services in Mogadishu, Somalia. Result of the study suggests that Deeqtoon services have significant influence on customer loyalty. The study also suggests that some recommendations that are particular importance to banking industry.
Authors and Affiliations
Ahmed khaddar Abdi Jama
Keywords
Related Articles
- EP ID EP203365
- DOI -
- Views 117
- Downloads 0
PRACTICAL IMPLICATIONS FOR STUDENTS WITH HEARING IMPAIRMENT IN MAINSTREAM SCHOOLS IN KARACHI
The longitudinal case study investigates the impact of hearing impairment on the learning experience of students in inclusive education. The participants of the study were students with hearing impairment (N=2) who were...
COGNITIVE BEHAVIOR HAS REPLACED THE JAVANESE TRADITIONAL VALUES IN GLOBAL ERA
The coming globalization have motivated to develop the materialistic culture and consumerism that make the school education institute suffer the values of erosion in culture. The values of Javanese culture are fu...
CONCEPTUALIZING RELATIONSHIP TEACHERS INTERNAL SUPERVISION, MOTIVATIONAL BELIEFS, AND STUDENT’S SELF-REGULATED LEARNING
The present study examined the correlations of scores for motivational beliefs and self-regulated learning outcomes among 257 undergraduate students business program in Indonesia who responded to Motivational Strategies...
Management of the Correctional Education Program for Students Behind Bars
Every person has the right to education even for one who finds himself in conflict with the law. Thus, convicted offenders can continue their schooling while undergoing rehabilitation in prison and eventual reintegration...
Socio- Cultural and Economic Factors affecting Primary School Enrolment in Baragoi Division of Samburu County, Kenya
The study examined socio-cultural and economic factors affecting primary school enrolment in Baragoi division of Samburu County of Kenya. The Kenyan government has introduced Free Primary Education (FPE) since 2003 with...