Design Awareness of Non-Designer Professionals
Journal Title: Online Journal of Art and Design - Year 2015, Vol 3, Issue 1
Abstract
This paper elaborates on design in business. It particularly focuses on design awareness of non-designer executives. The paper is constructed in two parts: Initially, existing design and design management literature is reviewed to reveal various definitions of design and descriptions on design awareness and design sensitivity. Secondly, this paper aims to address the research question whether non-designer managers are aware of what design in business entails. Therefore, as part of an on-going research, an exploratory study has been carried out: 18 managers from 12 different industries in Turkey have been interviewed. A content analysis has been carried out to evaluate the answers given by the non-designer executives. Empirical findings suggest that nondesigners do not have a broad perspective on what design in business entails. Consequently, their companies are likely to be missing major opportunities, since effective and efficient deployment of design is important in gaining competitive advantage and to achieve it many design related disciplines are to confront, communicate and collaborate in harmony.
Authors and Affiliations
Yasemin Soylu| Istanbul Technical University, Department of Industrial Product Design yaseminkoray@gmail.com
Keywords
Related Articles
- EP ID EP8204
- DOI -
- Views 391
- Downloads 26
WHY ART, DESIGN AND COMMUNICATION ARE RELEVANT FOR EMPLOYMENT AND CITIZENSHIP
According to Boulding (1956), the way in which we mentally picture what something ‘is’ determines not only what we believe it is ‘for’, but also our decisions in our effort to achieve it. As a consequence of the way in h...
The Use of Caricatures as a Means of Advertising: The Case of Süta?
Advertisers often make use of humorous elements in advertisements they create. Advertisements that contain such elements play a great role in creating awareness and attaining positive attitudes. Caricature, which is an e...
COLOR, ALGORITHMS AND EXPRESSIONS
Computational color methods are changing the way artists and designers work and interact with color. My main focus as a new media artist and scholar has been to explore aspects of creating expressions based on digital co...
Ürün Tasar?m?nda Sonlu Hacimler Yöntemini Kullanmak-Fan’dan Yüzey Temizleme Cihaz?na
The study highlights the " evolutionary design " processes and the results of the product through the example of a device design at the target of surface cleaning at high buildings. In today's high buildings glass cleani...
Collaborative Work of Different Design Disciplines in a Design Project: Sö?ütlüçe?me “Hub” Project
Interdisciplinary is becoming the main part of knowledge production in universities as it is in professional life. Due to the multi-faceted character of design regarding to its concern with various fields such as economi...