DETERMINING THE ESSENCE OF A COMPANY ATTRACTIVENESS AS AN EMPLOYER
Journal Title: Економіка транспортного комплексу - Year 2015, Vol 25, Issue
Abstract
The article is dedicated to issues of a company attractiveness as an employer. The main purpose is to clarify the essence of “employer attractiveness” definition. The existence of different interpretations of the definition indicates the inconsistency of the authors regarding its essence. It is usually used along with such definitions as «the employer image», «the employer brand» and “the employer reputation” or “the employer competitiveness”. Lack of analysis establishing their correlation leads to an ambiguous interpretation of employer attractiveness and therefore misunderstandings of its essence and factors of its formation. The article analyzes the definitions that characterize the position of the company as an employer on the labour market, a comparative analysis has been made and their correlation has been determined on the basis of theoretical generalizations. A new definition was suggested; its content incorporates other existing definitions and specifies that “employer attractiveness” should be understood as a subjective assessment of the employer value proposition (EVP) on the labour market given by the target audience. The main difference of the proposed definition is that the core role of employer attractiveness formation is assigned to its value proposition. It is characterized by a set of qualities and properties of an employer, which should attract and retain audiences on the external and internal labour markets (e.g. employer’s potential and existing personnel).
Authors and Affiliations
O. GLADKA
EXPRESS ASSESSMENT OF ENTERPRISE MANAGEMENT EFFICIENCY
The existing approaches to assessing enterprise management efficiency have been analysed in the article. The main purpose of the article is to improve the methodological approach to express assessment of the enterprise m...
MAIN TYPES OF ENTERPRISE PERSONNEL LOYALTY
The main models and types of personnel loyalty have been studied. The criteria to single out personnel loyalty types have been defined. Nine types of personnel loyalty determined on the loyalty matrix basis which is form...
VALUE OF PASSENGER MOTOR TRANSPORT SERVICES AS A MANAGEMENT OBJECT
In this article the problem of forming the value of passenger motor transport services as a management object has been studied. The purpose of the article is to ground an object composition and its structure managing the...
УДОСКОНАЛЕННЯ МЕХАНІЗМУ ВПРОВАДЖЕННЯ КОРПОРАТИВНОЇ СОЦІАЛЬНОЇ ВІДПОВІДАЛЬНОСТІ НА АТП
Встановлено значення й розглянуто зміст поняття корпоративної соціальної відповідальності (КСВ) підприємства. Проаналізовано підходи закордонних та вітчизняних вчених до визначення поняття КСВ. Сформульовано необхідні ск...
A SYSTEM OF PASSENGER BUS-STATION PERFORMANCE INDICATORS (PBS)
The experience of performance-indicator formation for various sectors of the national economy has been analyzed. A Balanced Scorecard of passenger bus-station performance has been developed according to various spheres o...