DEVELOPMENT OF MARKETING STRATEGY OF ENTERPRISES DEVELOPMENT OF SUGAR INDUSTRY
Journal Title: Молодий вчений - Year 2017, Vol 6, Issue 46
Abstract
Market conditions for the functioning of sugar enterprises are analyzed. Marketing strategies have been developed for the main and by-products of the enterprise. Proposals on the use of the basic elements of the marketing complex (product, price, place, promotion) and auxiliary (people, probe) are formulated. The proposed implementation of the strategy by concentrating efforts on maintaining competitive advantages, expanding production. These results can be the basis for further development of the company, improving its position in the regional sugar market.
Authors and Affiliations
V. V. Dobryanskaya, V. T. Miroshnichenko, T. A. Brazhnik
Keywords
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