Development of the Anti-Crisis Strategy of the Trading Enterprise

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Development of the Anti-Crisis Strategy of the Trading Enterprise

Journal Title: Экономика строительства и городского хозяйства - Year 2017, Vol 13, Issue 2

Abstract

In the article the authors have determined the essence of the anti-crisis strategy as an integral element of the anti-crisis management of the enterprise. It has been systematized methodological approaches to the interpretation of the concept of «anti-crisis strategy». The main approaches to the formation of the enterprise strategy in crisis conditions have been considered, taking into account the fact that the activity of the enterprise depends on the state of the country’s economy as a whole and passes the corresponding life cycles, it has been suggested to link the choice of the anti-crisis strategy of financial management to the stage of the enterprise’s life cycle. In the article it has been also developed a scheme for the formation of the company’s anti-crisis strategy.

Authors and Affiliations

Anastasiya Palto, Vladimir Pripoten

Keywords

crisis anti-crisis strategy trade enterprise life cycle stage of formation competition marketing environment economic situation economic activity crisis situation

EP ID EP450385
DOI -
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