DIGITAL MEDIA MARKETING AND CORPORATE SOCIAL RESPONSIBILITY IN THE U.A.E. HEALTHCARE COMPANIES
Journal Title: Marketing Identity - Year 2017, Vol 5, Issue 1
Abstract
The paper attempts to present case study on how Global vendors of surgery beds and equipment are trying to target and penetrate the Middle East Healthcare sector by applying wide variety of Digital Media Marketing Tools. The paper argues that the Healthcare Global companies are rather risky and open to Foreign Direct Investments through Digitalization in the region of United Arab Emirates by setting up their business across the Emirates. In doing so, they try to tailor theirs Digital Media Marketing plans and Corporate Social Responsibility aspects in regard to the business needs of the Arab institutional and individual customers as hospitals, medical centres, clinics, etc. The paper sheds a light on specific International Marketing Strategies, which enable better cooperation and contracting with the local suppliers/distributors in the UAE through frame agreements and turnkey projects. The case study illustrates the stages of the marketing strategies formulation, implementation and evaluation of healthcare companies in the emerging market of UAE. Moreover, the study outlines that there are few barriers and obstacles, which hinder or hurdle the process of conducting business in the healthcare business on the territory of UAE.
Authors and Affiliations
Emil Velinov
Keywords
Related Articles
- EP ID EP319019
- DOI -
- Views 95
- Downloads 0
DEMOGRAPHIC-GENERATION SEGMENTATION OF CUSTOMER IN CONTEXT OF STRATEGIC MANAGEMENT OF SELECTED CULTURAL INSTITUTION
The study is concerned about the topic of specific features of the cultural management necessary implemented within the cultural policy in relation to the research of both demographic and generation segmentation of the f...
EDUCATIONAL FACTORS OF BRAND ONLINE COMMUNICATION TARGETED TO CHILDREN
In an influx of advertising and its variety of forms children are a vulnerable target group. The evaluation of advertising effects on children focuses mainly on negative aspects and potential risks. Paper inspects a role...
STRATEGY OF ONLINE CONTENT MARKETING BASED THE DEMOGRAPHIC AND PSYCHOGRAPHIC SEGMENTATION
Content marketing is a well-known marketing method whose popularity is steadily rising with technological advancement and Internet development over the last few years. As the outdated marketing forms on the Internet beco...
GENERATION Y ONLINE MARKETING - THE PATH TO ACHIEVEMENT OF SUCCESSFUL ADDRESSING YOUNG GENERATION
Nowadays, there are huge discussions about crisis which is the entire advertising sector experiencing due to upcoming new trends in marketing communication in which there are new forms and means of communication constant...
THE AESTHETICS OF LOGO OR WHY COMIC SANS IS NOT TO BLAME
The article deals with the relationship between the aesthetics of typography and the aesthetics of logo or logotype. The author claims to answer how much can the typeface influence the success of the brand in the market....