DIGITAL NATIVES, IMMIGRANTS AND LITERACY. AGE AND GENDER DIFFERENCES IN SLOVAKIA
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
Advent of personal computers which has been shortly followed by the Internet and information boom in the 90`, raised the questions concerned the digital literacy. Conference paper presents results of research aimed on differences between digital immigrants and natives in the context of their digital literacy in Slovakia. Part of the research was also aimed on possible gender differences. A stratified sample of respondents split by age and gender (n=892) was addressed by a set of questions focused on above mentioned topics. Results confirmed that digital natives have higher level of IT skills, experience, use, access and positive attitude to digital technology which results in many differences in digital and learning behavior in comparison to the digital immigrants. Some small differences in digital literacy have been also found between men and women.
Authors and Affiliations
Jaroslav Světlík, Zuzana Bačíková
Keywords
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