DIGITISATION OF ADVERTISING AND ITS ECONOMIC EFFECT
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
The ever growing demand for the use of new information technologies is forcing many companies to take revolutionary steps in order to maintain fair approach to their customers. Any company striving to be successful in these days has to monitor and analyse the development of information technologies and behaviour of the segment of customers to whom the company wants to sell its products and services. Internet marketing has been undergoing a huge technological development. Technical knowledge has become essential in order to set up and keep the digital advertisement on the internet. Therefore, this document focuses on the assessment of the economic efficiency of internet advertising of a company. The real-life example will be used to verify or falsify the hypothesis whether internet digital advertising has better future in comparison with the other standard forms of advertising.
Authors and Affiliations
Aleš Hes, Ivana Hesová, Ladislava Knihová
Keywords
Related Articles
- EP ID EP169598
- DOI -
- Views 102
- Downloads 0
STARTUP BRANDING
The author of the paper focuses on the theoretical basis of brand building with a focus on building visual identity of a brand, its specific logo, naming and marketing activities. Following is a description of selected e...
WORD OF MOUSE IN THE WORLD OF BRANDS
There is no doubt that spontaneous offline WOM is one of the most important and influential sources of information since the beginning of human society. The attitudes of consumers towards the brand and their consumer beh...
CZECH FAMILY BUSINESS BRANDS AS A TRADITION BEARER
Czech family brands and the topic of family entrepreneurship appear more and more frequently before the eyes of both general and professional public on the page of Hospodářské noviny (Economic Journal) and Lidové noviny...
SCREENSHOT AS AN ART: AN AESTHETICS OF IN-GAME PHOTOGRAPHY
Photography has become an integral part of daily life for a huge part of the population with rising phenomena such as digital photography and social networks. In many ways, it is widely considered as an art. Creating sti...
THE USE OF NEW MEDIA AND ICT AS A TOOL FOR DEVELOPMENT OF PUPILS´ MEDIA LITERACY
Media education is perceived as learning about media, which includes construction of knowledge about the social status of media, their functions and conditions for creating media content (knowledge-attitudinal dimension...