DIVERSIFICATION AND BRAND INDIA: DOES BANKS HAVE ANY ROLE?
Journal Title: PARIPEX-Indian Journal of Research - Year 2017, Vol 6, Issue 7
Abstract
Banks in India, to a large extent, has become functionally dynamic and operationally efficient. One of the important developments one can witness in the sector is the growing scale of diversification of revenue earning sources. In this paper an attempt has been made to identify the diversifying role of the banks i.e. commercial banks in creating Brand India and to measure the degree and impact of Income Diversification on banks performance and on Brand India. Results indicate that banks are playing a very vital role in creating a better image of the country i.e. Brand India. by way of developing a better relations with investors, acting as a middleman for the country for creating a brand value etc. and at the same time income diversification is also found to be positively correlated with returns and also have significant positive impact on returns.
Authors and Affiliations
Dr. Gautam Sen
Keywords
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