Diversification of Activities of Production Enterprise in Conditions of Globalization Changes
Journal Title: Бізнес Інформ - Year 2016, Vol 9, Issue
Abstract
The article considers the features of realization of strategy for diversification of enterprise activities under the influence of globalization changes. It has been determined that the main driving forces of globalization, namely technological progress and liberalization, are important prerequisites for the expansion of the scope of activity of enterprise on the basis of its diversification. It is suggested to conduct the planning of a diversification strategy in four stages. In the first stage, the need to diversify the activities of enterprise, its problems, strengths, and opportunities will be determined. In the second stage, a direct selection of strategy will be made, based on the goals of the enterprise, its resources and its life cycle stage. In the third stage, efficiency of diversification will be evaluated using both absolute and integral indicators. In the fourth stage implementation of a diversification strategy at enterprise will be controlled. We recommend that further planning strategic programs would be based on these stages.
Authors and Affiliations
Kseniia Kovtunenko, Roman Sapozhnikov
Keywords
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