DOES PATRIARCHAL SYSTEM CHANGE IN POSTMODERN SOCİETY? A CRITICAL VIEW TO UTILIZATION OF SEXUALITY IN POPULAR CULTURE: BISCOLATA ADVERTISEMENTS AND MALE IMAGE
Journal Title: The Turkish Online Journal of Design, Art and Design (TOJDAC) - Year 2013, Vol 3, Issue 1
Abstract
The objective of this study is to examine the possible changing in patriarchal order and in today's consumer society how marketing tactics and ads use male or female body as a commodity with the aid of the image of man on Biscolata biscuit TV commercial. In this study, primarily the concept of sex, gender and image will be examined. After that, these ad serials (Biscolata biscuit) will be analyzed using the semiotic method of Roland Barthes.
Authors and Affiliations
İrem Kahyaoğlu
Keywords
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- EP ID EP151225
- DOI 10.7456/10301100/004
- Views 128
- Downloads 0
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