Does product knowledge, Islamic branding and religion influence interest in accessing Islamic microfinance institutions?
Journal Title: Journal of Economics, Finance and Management Studies - Year 2023, Vol 6, Issue 10
Abstract
This study aims to determine how preference variables mediate the relationship between product knowledge, Islamic branding, and religiosity on farmers' interest in accessing Islamic Microfinance Institution (Baitul Maal Wat Tamwil (BMT) financial services. The study population consisted of 100 farmers in Kedungadem District. The data analysis method used is Smart-PLS (Partial Least Square). The results of the study according to direct testing show that farmers' interest in using BMT services is significantly influenced by factors such as product knowledge, Islamic branding, and preferences. Indirect testing shows that preference can mediate the relationship between product knowledge and farmers' interest in using BMT, while preference cannot mediate the relationship between Islamic branding, religiosity, and farmers' interest in using BMT.
Authors and Affiliations
Misbahul Munir, M. Alfan Ubaidillah, Maretha Ika Prajawati
Keywords
Related Articles
- EP ID EP727662
- DOI 10.47191/jefms/v6-i10-43
- Views 15
- Downloads 0
Ethical Leadership and Affective Commitment on Voice Employee Behavior
The voice of the employee is change-oriented communication and aims to improve the situation. This study aims to determine the effect of ethical leadership on employee voice behavior with affective communication as media...
Manufacturing Sector and Globalization Nexus in Nigeria: An Empirical Study
Globalization is meant to efficiently allocate resources around the world to enable economic growth. Hence, the study took as its objective to examine the relationship between globalization and the Nigerian manufacturing...
Analysis of the Influence of Service Quality and Perceived Risk Based on Type of Consumer on Consumer Satisfaction and its Impact on Repurchase Intentions of Kebomas NPK Fertilizer After Centralization at PT Petrokimia Gresik
Optimization of all resources owned into an integrated whole, is the goal for cost efficiency in the company's operational processes. Centralization is an integration effort initiated to produce optimal shipping costs, o...
Research on Factors Affecting the Compliance with the Law on Social Insurance of Non-State Enterprises in the Provinces and Cities of the Red River Delta in Vietnam
In this study, the authors proposed a model to study the influencing factors and determine the level and direction of the factors affecting compliance with the law on social insurance of non-state enterprises in Vietnam....
Analysis of the Impact of System Quality, Safety Perception, and Price on the Level of Satisfaction of Pay-Later Service Users in the Gajah Mungkur Semarang Region
This study aims to determine the effect of system quality, perceived security, and price on pay-later user satisfaction in the Gajah Mungkur sub-district, Semarang, with an unknown population. Determining the number of s...