„Dziewczyna z plakatu” – edukacyjne i społeczne znaczenie outdoor’owych kampanii komunikacyjnych. “A Billboard Girl" - educational and social importance of outdoor communication campaigns.
Journal Title: Czasopismo Pedagogiczne/The Journal of Pedagogy - Year 2015, Vol 1, Issue 1
Abstract
In the polyphonic contemporary culture forms are merging, using all available tools of expression to hit the consciousness of the receiver. A sign of the democratization of intellectual life is blurring the boundaries between science and style of expression. Contemporaneity moves freely beyond the borders and divisions, as well as outdoor messages whose advantage is the fact that work in open space - public space - where the most important things are happening. The discourse becomes thus a social, interdisciplinary and multi-voice. Large formats have a larger impact, and the publicity of contents, which are transmitted, definitely increases the chances of reaching a wider audience. Outdoor campaigns raise important social issues and problems, in effect contributing to qualitative changes in the behavior and attitudes of consumers.A large format of outdoor advertising, through associations and emotions, creates a multi-threaded portrait of the modern woman, makes that femininity becomes the subject of social dialogue. In my article I try to humanize the message of outdoor campaigns involving women. I want to show their educational and social importance and complexity of the mechanisms causing changes, affecting on the beliefs and attitudes of consumers, shaping public expectations towards the role of women.
Authors and Affiliations
Magdalena Urlińska
Keywords
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- EP ID EP177436
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