E-commerce and online marketing in the modern digital economy
Journal Title: Економіка. Фінанси. Право - Year 2018, Vol 2, Issue
Abstract
The article is dedicated to the determination of the relation between e-commerce and online marketing and their place in the modern digital economy. The article provides the insight into these issues analyzing the online marketing campaign which was run for the Ukrainian company in Google AdWords.
Authors and Affiliations
Alona Anatoliivna Bekh
Keywords
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