E-Tailing: The Shifting Visage of Retail Business in India
Journal Title: IOSR Journals (IOSR Journal of Computer Engineering) - Year 2016, Vol 18, Issue 1
Abstract
Abstract: E- Tailing has taken the business world by storm and mesmerized the psyche of the entire thumb generation entrepreneurs with a collection of viable business and commercial models. The indispensable motivating force on the flipside of the global economy is the vigor and ground-breaking panache of information technology and India is at the cusp of such a digital uprising. The drift of online shopping in India is set to see greater elevation in coming years because of the changes in the supporting ecosystem. The probable launch of 4G services is supposed to outstandingly bump up India’s Internet user base. Venture capital investors, who were putting a ceiling on themselves to the tangential, are now enchanting a passionate interest in the country’s e-tailing market. Given these developments, in this article, we seek to provide an insight into India’s e-retailing market. The article pivots on the e-tailing ecosystem, the key growth drivers across these segments and the contemporary scenario of M & A activities in E-Tailing business in India
Authors and Affiliations
Subhendu Kumar Rath , Bhagavan Behera , Rajani Trivedi
Keywords
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