Effect of Applying Green Marketing Mix Elements on Achieving Competitive Advantage - Case Study: Palestine Cellular Communications Co. JAWWAL
Journal Title: The International Journal of Business Ethics and Governance - Year 2019, Vol 2, Issue 3
Abstract
This study aims to investigate the effects of applying green marketing mix elements in achieving the competitive advantage: an empirical study on the customers of Palestine Cellular Communications "Jawwal". The study highlights the application of the green marketing mix and its four dimensions: the green product, the green price, the green promotion, and the green place, and its effect in attaining the competitive advantage. This will help the decision-makers in Jawwal, working in the Gaza Strip, come up with the importance of this modern marketing techniques and their role in increasing environmental awareness and developing the social responsibility to offer an environmentally safe service to the customers and accomplish the competitive advantage which will lead the company to be the top between its competitors. The descriptive-analytical method was used to reach the results of the study. The field of the study is the whole users of Jawwal services. The researchers distributed a questionnaire among 400 users of Jawwal using a random sample, then received back 383 questionnaires. The study presented a set of results and most importantly: The application of green marketing mix elements represented in (the green product, the green price, the green promotion, and the green place) has a great role in achieving the competitive advantage of the company. This means using this marketing style will contribute in an effective way to make the company rank the best among its competitors.
Authors and Affiliations
Mohammed Salem, Ezzedine Abdel Moati Dalloul, Al-Baraa Akram Tabasi,Tariq Adel Harzallah, Ahmed Riad Al-Habil, Youssef Ismail Maqt
Keywords
Related Articles
- EP ID EP692477
- DOI https://doi.org/10.51325/ijbeg.v2i3.46
- Views 190
- Downloads 0
The Governance in the Corporate Excellence Model – The 4th generation model
The objective of the study is to identify the impact of corporate excellence model on corporate governance in the official sector of the United Arab Emirates (UAE). The study employs a survey method composed of 30 questi...
Assessing the Relationship between Rewards and Employees’ Motivation in Some Selected Non-Profit Organizations in Abuja, Nigeria
The objective of this study is to examine the extent to which reward management system has an impact on the motivation of employees working in four selected non-profit organizations in Abuja, Nigeria. More specifically...
Challenges and Difficulties facing Islamic Financial Inclusion in Women's Economic Empowerment in Yemen: Qualitative Approach
The study aimed to explore the challenges and difficulties faced by Islamic financial inclusion through Islamic financial institutions (banks, microfinance, insurance) in women's economic empowerment in Yemen. This will...
The Impact of Team Management on the Organizational Performance in Bahrain Government Sector
Bahrain government sector organizations have started to realize the significance of team management and how it can be managed effectively and efficiently to ensure enhancing the organization's performance. The use of tea...
Effect of Applying Green Marketing Mix Elements on Achieving Competitive Advantage - Case Study: Palestine Cellular Communications Co. JAWWAL
This study aims to investigate the effects of applying green marketing mix elements in achieving the competitive advantage: an empirical study on the customers of Palestine Cellular Communications "Jawwal". The study hig...