EFFECT OF INNOVATION STRATEGIES ON ORGANIZATIONAL PERFORMANCE: A CASE STUDY OF BANK OF KIGALI
Journal Title: European Journal of Business and Social Sciences - Year 2017, Vol 6, Issue 6
Abstract
Innovation can be viewed as a purposeful and focused effort to achieve change in an organization’s economic. The impact of innovation on organizational performance is still misunderstood for various factors, either there is little understanding of the drivers of innovation by managers or innovation strategies are established but the its effect on organizational performance is not evaluated and determined. The researcher was used descriptive research design allowed the researcher to answer questions. The model summary show that, process innovation, Service innovation and organizational innovation were affected the organization Performance with (R2=0.089), the variations in aspects of Process innovation, Service innovation and organizational innovation are contributed 8.9% to organization performance of BK. ANOVA results further shown that all independents variables influence the BK performance. The analysis of the financial reports indicates that the Bank of Kigali ROE & ROA was increased from 2014-2016. The banking industry is facing multiple pressures and banks have to adapt to greater regulation in innovation strategies of their products. The study recommended that bank of Kigali has to continue to improve innovation strategies by critically assessing current innovation capabilities and performance.
Authors and Affiliations
IBINGIRA FRANK| Jomo Kenyatta University of Agriculture and Technology, Kigali, Rwanda, Dr. Paul MUTURI (PhD)| Jomo Kenyatta University of Agriculture And Technology, Kigali Rwanda, RURANGWA GERARD| Jomo Kenyatta University of Agriculture and Technology, Kigali, Rwanda
Keywords
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