EFFECT OF ORGANIZATIONAL DIMENSIONS ON A FIRM’S INTERNATIONAL MARKET EXPANSION. A CASE STUDY OF BANK OF KIGALI
Journal Title: European Journal of Business and Social Sciences - Year 2016, Vol 5, Issue 7
Abstract
The purpose of this study was to evaluate effect of organizational dimensions on a firm’s international market expansion. The study sought to achieve the following objectives; to examine the significant relationship between a firm’s size and its market expansion, to determine the effect of organizational strategies on Bank of Kigali’s international market expansion and to assess the influence of Bank of Kigali’s culture on its international market expansion. The expansion of business into foreign markets faces cultural challenges that cut across national, business environment and organizational cultures. The purpose of this study was to determine organizational dimensions on a firm’s international market expansion. The study adopted a descriptive research design. Simple random sampling was used to determine the sample size. The study targeted BK employees totaling to 95 people, the sample size was 77 respondents. The study used primary data collected using questionnaires. Data collected was analyzed through SPSS version 21. Data analysis involves statistical computations for averages, percentages, and correlation and regression analysis. The study findings indicated that firm size (r=0.518, p<0.01), organization strategy (r=0.421, p<0.01) and organization culture (r=0.498, p<0.01) significantly correlate to the bank market expansion. The study recommended that the bank management should embrace and consider employee decision to strengthen bank culture and to earn the loyalty of the employees.
Authors and Affiliations
Aimee Florence Nizeye| Jomo Kenyatta University of Agriculture and Technology, Kigali, Rwanda, Julius Warren Kule (PhD)| Jomo Kenyatta University of Agriculture and Technology, Kigali, Rwanda
Keywords
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- EP ID EP10831
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