Effect of Shopping Lifestyle, Hedonic Shopping On Impulse Buying Behaviour Community Middle Class on Online Shopping
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 8
Abstract
This study aims to determine the influence of shopping lifestyle, hedonic shopping toward the impulse buying behavior of middle-class society on online shopping together and partial and to determine the dominant variable affecting impulse buying behavior of middle-class society. Independent variable used in this research is shopping lifestyle (X1), hedonic shopping (X2) and dependent variable in this research is impulse buying behavior in online shopping (Y). Population used in this research is middle-class society. The sample used has a total of 100 people, using Random Sampling. This study uses a quantitative approach. Data were analyzed using multiple linear regression analysis. The results show that impulse buying behavior of middle-class society on online shopping is significantly influenced by shopping lifestyle, hedonic shopping.
Authors and Affiliations
Mira Ustanti
Keywords
Related Articles
- EP ID EP412304
- DOI 10.9790/487X-2008020811.
- Views 86
- Downloads 0
An Empirical Study on the Level of Employee Engagement in City Group of Institutions, Bangalore, India
City group of institutions is an education institution established under the Jayanagar Education society and located in Bangalore, India. The Higher Education System in India is going through a lot of good changes which...
The Effect of Personnel Ability, Organizational Culture, Organizational Commitment to Performance Personnel in Poles Mona
This study aims to determine and analyze the effect of personnel ability, organizational culture, organizational commitment to the performance of personnel at Polres Muna. This research was conducted by survey method to...
Effect of BODABODA Business on Rural Transport System in MERU County, Kenya
It is in public knowledge that youths are the most adversely affected by unemployment due the current economic crisis in Africa and the world at large, this has led youths to engaging in various businesses to earn a livi...
Value Added Statements: Analysis on Volkswagen
Value added statements are gaining importance in today’s corporate world as another source of accounting disclosure of corporate results. In this study, value-added statements are prepared from the data obtained from the...
The Power of Customer Relationship Management (CRM) In Increasing Trust And Loyalty of Customers At Bank Rakyat Indonesia (BRI) Unit of Tanjung Selor Town, North Kalimantan Province
This study aims to determine the effect of customer relationship management (CRM) on customer trust and loyalty at the Bank Rakyat Indonesia (BRI) Unit of TanjungSelorTown. Using a quantitative approach with Structural E...