Effects of Destination Attributes on Tourists’ Behavioral Intentions to Kuala Selangor
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 16
Abstract
Study the tourists’ satisfaction on destination attributes is vital for successful destination marketing as it plays an important role in increasing the country economic growth. Besides, it is important to discover new attributes of destination image to strengthen the image construct, and it also played a significant role in tourist satisfaction and loyalty. Therefore, the objective of this study is to examine the influence of destination attributes and their behavioral intentions in Kuala Selangor, Malaysia. A convenient sampling technique was used to select the sample. A total of 313 questionnaires were distributed to tourists at Kuala Selangor and were returned. The result from the finding suggests that tourists who have higher perceptions of the destination attributes of Kuala Selangor are more likely to have a positive experience and increasing behavioral intentions to revisit. Therefore, Kuala Selangor destination marketers need to pay attention to provide customers with unique experiences to ensure their relationship with the customer through repeat visitation.
Authors and Affiliations
Mazlina Mahdzar, Arni Abd Gani
Keywords
Related Articles
- EP ID EP598758
- DOI 10.6007/IJARBSS/v8-i16/5138
- Views 77
- Downloads 0
Adoption of Open Source Software (OSS) and Organization Performance in the Library
The emergence of OSS for the library, it has introduced a lot of new concept of managing the library and change the way in library daily operations. Open Source Software has become increasingly popular in libraries and e...
Issues that Triggers Cyber Bullying among Social Networking Sites (SNS) Users in Malaysia that may lead to Depression
Research is done to study about the issues that triggers cyber-bullying topics among Social Networking Sites (SNS) in Malaysia that may lead to depression. Descriptive quantitative research study was conducted through su...
A Theoretical Approach to Factors Effecting New Product Development
In our modern age that is having a quite fast and dizzy economic and social alteration and progress, witnessing a new technological product each and every day, and in which the expectations of consumers are getting highe...
The Influence of Leadership by Public University Students to the Development of Citizenship in Malaysia
As envisioned in Vision 2020, the progress and development depending on the succeed of a leader in maintaining the unity and sovereignty of the country continuously with cohesive step upon the Federal Constitution 1948 a...
Influence of Organization’s Purpose on Performance of HIV and AIDS Interventions Managed by Non-Governmental Organizations in Nyanza Region
New human immunodeficiency virus (HIV) infection and HIV prevalence is still a problem in Nyanza Region, Kenya. Part of the reason for this is failure of Non-governmental organizations (NGOs) to craft robust organization...