EFFECTS OF PROMOTIONAL CAMPAIGN IN THE LOGISTICS CUSTOMER SERVICE
Journal Title: Research in Logistics & Production - Year 2015, Vol 0, Issue 4
Abstract
In companies often are overlooked the opportunities to increase sales by employees, who in the daily responsibilities are supporting customers. Therefore, the aim of this article is to present the effects of the implemented promotional campaign in logistics customer service in a selected company from the pharmaceutical industry. The project was implemented in March 2014. The implementation of promotional campaign in a selected company proceeded in accordance with the phases of the promotion strategy described in the literature. The most important effect is to increase sales volume by 24% (14 thousand units of product). This undertaking also allowed for adjusting the activities to the expectations of customers. This resulted in an additional value which is the customer satisfaction from the performed services by the company, which resulting in long-term cooperation.
Authors and Affiliations
Magdalena Wyrwicka, Łukasz Brzeziński, Marta Kliber
Keywords
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