ELECTION PR-TECHNOLOGIES AS AN INSTRUMENT FOR IMPLEMENTATION OF PUBLIC COMMUNICATIONS IN PUBLIC SPHERE: CHARACTERISTICS OF EXISTING APPROACHES
Journal Title: Причорноморські економічні студії - Year 2018, Vol 35, Issue 1
Abstract
The article considers the goals, forms and means of implementation of election campaigning. The tools of its diverse are political PR-technologies. The author examines the existing approaches to the classification of political PR-technologies, provides a description of these technologies with the allocation of political and psychological pre-election and electoral technologies. A separate emphasis is placed on new micro technologies that have a psychological effect on the voters’ consciousness.
Authors and Affiliations
S. V. Arkhypenko, V. F. Martynenko
Keywords
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- EP ID EP592183
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