EMPIRICAL ANALYSIS OF INTERNET BANKING ADOPTION IN TUNISIA
Journal Title: Asian Economic and Financial Review - Year 2014, Vol 4, Issue 12
Abstract
This paper aims to identify empirically the factors influencing the intention to use Internet Banking in Tunisia. The impact of perceived usefulness, perceived ease of use, awareness, social norm, security and privacy, and computer self efficacy on intention to use Internet banking is tested through structural equation modelling techniques. The 284 self-administrated questionnaires were collected from Tunisian?s customers who are using banking services in Tunisia. The findings of the study suggest that customer intention to use Internet banking can be affected by perceived usefulness and perceived ease of use of Internet banking. In turn, perceived usefulness can be affected by both perceived ease of use and influence social. Customers? perceived ease of use can be determined by security and privacy and customers? self-efficacy, and social influence. These findings may provide for banks useful guidelines for developing Internet banking systems in order to deliver services effectively.
Authors and Affiliations
Wadie Nasri| Associate Professor of Management in the Higher Institute of Management of Gabes, University of Gabes, ISG Gabès, Street Jilani Al Habib, Gabes, Tunisia, Mohamed Zarai| Assistant of Marketing in Faculty of Business Administration, Majmaah University, Kingdom of Saudi Arabia
Keywords
Related Articles
- EP ID EP2138
- DOI -
- Views 446
- Downloads 34
EFFECT OF DISAGREEMENT ON CORPORATE FINANCING POLICY AND INVESTMENT LEVEL
This study models firm?s financing policy and investment level when manager and outside investors has disagreement. It shows that the firm is more likely to over invest when the level of disagreement is high, and prefers...
THE FINANCIAL PERFORMANCE OF CLOUD COMPUTING
With advanced information technology, compare to the past operation, the significant difference is the companies no longer need to set up their own costly the large server, instead an external professional supplier "clou...
NEW MONETARY POLICIES IN USURY FREE BANKING
The aim of this research is to find monetary policy tools in usury free banking. We will review the ideas of Muslims in Iran and outside the Iran for this subject. In this work, we will explain the effects of monetary po...
ESCAPING THE DUTCH DISEASE: THE ROLE OF PUBLIC INVESTMENT IN NIGER
This paper describes the use of a recursive dynamic computable general equilibrium model to the analysis of two investment strategies of natural resources revenue in Niger. Potential impact of education and infrastructur...
CAUSALITY BETWEEN OIL CONSUMPTION AND ECONOMIC GROWTH IN IRAN: AN ARDL TESTING APPROACH
Oil is also very important for the Iran’s economic growth. This paper studies the causal relationships between oil consumption and economic growth for Iran using cointegration and error correction model from annual data...