Entrepreneurial Skills. Experience, a New Economic Offer in Business
Journal Title: Manager Journal - Year 2017, Vol 26, Issue
Abstract
The dynamics of the business environment has led to a growing competition. Everyone dreams of their own business. The question is: how do I create a business and how do I develop it? Do I have entrepreneurial skills? Given the decline in purchasing power, one of the most sensitive aspects of the economic system is also emphasized: the price. The difference between companies lies in the service provided for consumers as an additional element for purchasing the product. A new type of economic offer appears: the experience, which represents the quality of the time that the consumer spends with that company. What you sell is the very experience. Experiences are a new source of value and are events that involve people at a personal level. The new offer of experiences occurs whenever a company intentionally uses its services as a stage and its goods as stage props in order to involve a client.
Authors and Affiliations
Cristina Bolcas, Vladimir-Codrin Ionescu
Keywords
Related Articles
- EP ID EP411838
- DOI -
- Views 157
- Downloads 0
Management Functions Particularities In The Competitive Intelligence Process
The manager is the key element in the process of information analysis inside a firm, especially because this process is used to make vast decisions, from strategic decisions to the most detailed tactical movements. It is...
LEADERSHIP IN XXI CENTURY
Current leadership is different from the one belonging to the last century’s society, and in the future, it will certainly be different from today. The difference is not one that relates to the philosophy and physiognomy...
Integration Of Company’s Financial Data In Credit Risk Assessment Using A Multidimensional Model
Integration Of Company’s Financial Data In Credit Risk Assessment Using A Multidimensional Model
Improving the Efficiency of Economic Activity in the Context of Migration
This paper highlights the fact that in the context of the tumultuous events we are experiencing, individual shave to face realities where they are confronted with various choices, among which we mention either a higher i...
The amazing world of the internet-challenges of the internet age
This presentation is aimed at briefly underlining the most important developments in informatics, following the introduction of the new informational techniques and technologies. Our presentation began by enumerating the...