ENTREPRENEURSHIP AND INNOVATION: THE CASE OF COMPANIES THAT USE SOCIAL NETWORKS TO PROMOTE PRODUCTS IN BACABAL – MA
Journal Title: European Journal of Business and Social Sciences - Year 2017, Vol 5, Issue 10
Abstract
The emphasis that has been gaining in the middle entrepreneur is the social networking tool in which are used by companies to promote products or services and when well directed and managed can provide great benefits to the company. Therefore, this study had as general objective to analyze how the companies from Bacau use social networks to promote their products. The specific objectives are: to describe the strengths and weaknesses to disseminate the products in social networks and to know the advantages in publicizing the products in social networks. This work is a case study and in this research was applied a questionnaire intended for the manager of the account in the social network and another for the manager of the marketing department of each company. In this it was noticed that the great majority of the stores use the social network because of the easy handling in divulging the products. In this can be considered that the social network makes possible the increase in sales of its products.
Authors and Affiliations
Brenda Letícia de Sousa Alves| Department of Vocational Education of the Federal Institute of Education, Science and Technology of Maranhão (IFMA) - Campus Bacabal, Governor Avenue João Alberto Areal district, Bacabal - MA; CEP 65700-000; Phone (99) 3621- 8266 Funded by the Research Foundation for Research and Scientific and Technological Development of Maranhão (FAPEMA), Lauriane Lima de Sousa| Department of Vocational Education of the Federal Institute of Education, Science and Technology of Maranhão (IFMA) - Campus Bacabal, Governor Avenue João Alberto Areal district, Bacabal - MA; CEP 65700-000; Phone (99) 3621- 8266 Funded by the Research Foundation for Research and Scientific and Technological Development of Maranhão (FAPEMA), Lucas Lima Costa| Department of Vocational Education of the Federal Institute of Education, Science and Technology of Maranhão (IFMA) - Campus Bacabal, Governor Avenue João Alberto Areal district, Bacabal - MA; CEP 65700-000; Phone (99) 3621- 8266 Funded by the Research Foundation for Research and Scientific and Technological Development of Maranhão (FAPEMA), Maria Juciele Sousa Silva| Department of Vocational Education of the Federal Institute of Education, Science and Technology of Maranhão (IFMA) - Campus Bacabal, Governor Avenue João Alberto Areal district, Bacabal - MA; CEP 65700-000; Phone (99) 3621- 8266 Funded by the Research Foundation for Research and Scientific and Technological Development of Maranhão (FAPEMA), Fernando Silva Lima| Department of Vocational Education of the Federal Institute of Education, Science and Technology of Maranhão (IFMA) - Campus Bacabal, Governor Avenue João Alberto Areal district, Bacabal - MA; CEP 65700-000; Phone (99) 3621- 8266 Funded by the Research Foundation for Research and Scientific and Technological Development of Maranhão (FAPEMA)
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