Environmental Strategy in Business: Green Marketing Communication
Journal Title: Journal of Corporate Responsibility and Leadership - Year 2017, Vol 4, Issue 3
Abstract
The aim of the paper is to explore the issues of green marketing and green marketing communication. The growth of environmental sensitivity is a driving force for change towards new policy tools and environmental economics. Businesses have developed various tools for environmental communication including environmental balance sheets, social reports, and certifications. It is not enough for businesses to communicate generic commitment to environmental protection; they have to integrate the concept of ecology into corporate culture by creating strong environmental policies and environmental ethics that describe the enterprise at all organisational levels. Businesses focusing on the development of green products must not only ‘talk ecologically’ but also ‘be ecological’.
Authors and Affiliations
Maurizio Lanfranchi, Carlo Giannetto, Francesco Rotondo
Keywords
Related Articles
- EP ID EP293646
- DOI 10.12775/JCRL.2017.019
- Views 124
- Downloads 0
The 7th International Military Leadership Conference: Leader’s Role in Developing Professional and Organisational Well-being
The 7th International Military Leadership Conference was held on 03 – 04 April 2018 in the Estonian National Defence College (ENDC), Tartu, Estonia. It is the intent and ambition of the organising team to propose up-to-d...
Do Positive Leadership Strategies Vary Across the Nations? The Study of Polish, French and American Universities
Purpose: The main aim of this paper is to identify the differences and similarities in applying positive leadership strategies in American, French and Polish universities. Design/methodology/approach: The research method...
Strategic Reorientation in Human Capital: A Case Study of the Manufacturing Company
Abstract: The aim of this article is to present the selected theoretical and practical aspects of human capital and strategic reorientation in human resources management in the manufacturing company. The organisation und...
Diversity Management as a Responsible Way of Searching for Job Candidates – Case Study of Big Companies that Signed Diversity Chart in Poland
The aim of the paper is to analyse the usage of diversity management in the recruitment process in companies operating in Poland, which signed D iversity Charter (DC) document. The main emphasis is put on three most impo...
The 3rd International Scientific Conference on Positive Management and Leadership in Socially Responsible Organisations
The 3rd International Scientific Conference on Positive Management and Leadership in Socially Responsible Organisations was conducted on 13 September 2018 at the Faculty of Economic Sciences and Management (FESM), Nicola...