ENVIRONMENTALLY FRIENDLY CONSUMER BEHAVIOR OF MILLENNIALS IN KAZAKHSTAN
Journal Title: Journal of Economic Research & Business Administration - Year 2024, Vol 149, Issue 3
Abstract
This research explores the environmentally friendly consumer behavior of Millennials in Kazakhstan through a quantitative approach. The study targets the pressing issue of sustainable consumption practices among this generation, which holds significant implications for environmental conservation. This study is aimed at exploration of determinants, patterns, and motivations behind environmentally friendly consumer behavior among Millennials in Kazakhstan. It seeks to identify the main factors influencing their choices, the extent to which eco-consciousness guides their decisions, and the influence of external factors, such as marketing strategies and peer influence. This research holds both scientific and practical significance contributing to the existing literature and offering insights into the emerging trends of green consumerism among Millennials in a Central Asian context. Moreover, it provides a quantitative assessment of the factors shaping their eco-friendly consumption, allowing for a nuanced understanding of their behavior. The research methodology involves the administration of structured surveys to a representative sample of Millennials in Kazakhstan. Data analysis performed with the use of such statistical methods as regression analysis and hypothesis testing to draw meaningful conclusions. Preliminary findings suggest that while environmental awareness plays a role in Millennials' consumer choices, other factors such as affordability and convenience also significantly influence their behavior. The research underscores the need for targeted strategies to encourage more sustainable consumption practices among this demographic. In conclusion, this research contributes valuable insights into the environmentally friendly consumer behavior of millennials in Kazakhstan, shedding light on the factors driving their choices and serving as a basis for the development and implementation of effective sustainability campaigns. It has the potential to inform policymakers, marketers, and businesses seeking to align their strategies with the preferences of this eco-conscious generation.
Authors and Affiliations
L. Rybina , V. Garkavenko, K. Muratkyzy , D. A. Kozhakhmetova
Keywords
Related Articles
- EP ID EP751157
- DOI 10.26577/be.2024-149-i3-02
- Views 53
- Downloads 0
Analysis of the level of gender inequality in the labor market in Kazakhstan
The purpose of this study is to assess the level of gender differences in the labor market of Kazakh-stan before and after the COVID-19 pandemic. The relevance of the study is provided by the need to investigate the caus...
DOES THE NEW MANAGEMENT INFORMATION SYSTEM IMPROVE OPERATIONAL EFFICIENCY IN THE BANKING INDUSTRY OF KAZAKHSTAN?
The purpose of this study is twofold. First, it is undertaken to assess the current management information systems (MIS) used by the banking sector of Kazakhstan. In addition to that, it is done to come up with a rec...
THE ROLE OF AGRICULTURE DEVELOPMENT IN SUSTAINABLE ECONOMIC GROWTH IN SUB-SAHARAN AFRICAN COUNTRIES
This paper investigates the relationship between agriculture growth and economic development in sub-Saharan African economies. Based on a dataset spanning from 2008 to 2021, a model was ran using least squares regression...
FORMATION OF LOGISTICAL COSTS AT DAIRY ENTERPRISES: BIBLIOMETRIC ANALYSIS
The article discusses the formation of logistical costs in the dairy industry using bibliometric analysis. The main attention is paid to the research of scientific works and modern techniques aimed at optimizing costs an...
MODERN TRENDS IN KAZAKHSTAN AGRICULTURE IN THE CONTEXT OF INTEGRATION TO THE WORLD ECONOMY
The threats of financial crisis, social tension, political instability, as well as the danger of a humanitarian catastrophe are common to the entire world community, but they have a particularly strong impact on developi...